Thanksgiving is a time of year when we collectively reflect on what we are thankful for. At this time, we would like to take the opportunity to express our sincere thanks for allowing us to build a relationship with you. We truly appreciate your support and patronage. Best wishes for a safe and happy Thanksgiving holiday!
When your customers don’t feel you are properly communicating with them, they can quickly become angry or feel as though you are taking their business (and money) for granted. An unhappy customer can lead to a bitter experience for both of you.
According to copywriter and consultant Tess Wittler, one of the biggest pitfalls to contractors is communication (or lack thereof), and often it begins with your customer not fully-understanding the construction process. With the need for multiple drawing approvals, bids, material lead-times and inspections, jobs can be slow and complex, and while you know this process, your customers don’t, so it is important to take the time and care to fully explain it to them (and yes, do a little hand-holding along the way).
One way to improve communications is by creating content. Content, such as written documents, checklists, charts and videos, can help your customers understand the construction process better.
Bruce Harley, technical director of Conservation Services Group in Westboro, Mass., and author of Insulate and Weatherize, responds: In this notoriously leaky and difficult-to-insulate area, both the insulation and the air barrier must be continuous to prevent outside air from moving freely through the knee wall and into the rest of the house. While fiberglass batt insulation is effective when installed properly, it won’t stop air infiltration, regardless of how much is added to the knee-wall cavity. Without a continuous air barrier, outside air can enter through soffit vents, wash through insulation, and flow through joist bays.
Trusted contractor, Mike Holmes has been using ROXUL products for over a decade for their fire resistance, mold resistance and sound absorption. Mike and his son, Mike Jr. walk you through an installation and explain why ROXUL is a product they trust to make it right.
My Measures is a powerful application for storing and sharing object dimensions. Just take a photo and add arrows, angles, text or notes. Now the measures are stored and you have them always in your pocket wherever you go. No more paper sketches in your wallet.
When Honey Brook, Pa.-based Spring Creek Design starts a renovation or construction project, they not only look out for their clients, but the surrounding neighbors as well. In a goodwill effort that promotes the company and the work they do, the owners assemble and hand out up to 10 goody baskets to neighbors surrounding the work area during the first week of the project.
According to the NARI National News, Peter Cooper, principal of the residential design/build remodeling and construction firm, says the goody baskets fulfill two purposes: They serve as a marketing tool in the neighborhood the company is working in and as a client relationship tool.
According to Janet Blake, FastenMaster Communications Manager, she is a marketing professional in the building industry and a homeowner looking for the services of a professional contractor. “I’m not looking for fast and cheap. I’m looking for high quality work at a reasonable price. Someone who takes pride in their work so that I can too,” she says.
Blake doesn’t look for contractors in the phone book or the local newspaper. She looks online. She may ask her neighbors for recommendations, but will always follow-up with an online search to learn more about a business prior to making contact.
Click on the image to download Blake’s white paper Important Component’s of a Pro Contractor Website
Having a website adds credibility to your business and provides potential customers with a snapshot of the services you offer. Plus your key contact information is easily accessible to help keep the phone ringing. We can help.
The following video contains Jeld-Wen’s general recommendations and guidelines on how to stain a fiberglass door.
Help customers determine the appropriate type and quantity of door hardware for their project with Kwikset’s Smart Security tool. The app includes product images and demonstrations, as well as a feature for determining the time and cost of a re-keying project.