Okay, so you’re wondering: How can I use YouTube to help my business? Simple. Create a before-and-after video of one of your projects – perhaps a kitchen or bath remodel. Or create a video that shows the entire project from start to finish – such as the construction of a new home, an addition, or even a deck. Post that video on YouTube. Why? Because pictures (especially video) speaks louder than words. Got a customer who’s riding the fence? Give him your YouTube link and let him see how the project can unfold before his eyes. The video can demonstrate your professionalism – both in craftsmanship and customer service. In times like these, when every job is important, going the extra mile can win the job. Don’t forget to upload your video to Facebook, too.